Why does these dirty looking sneakers worn by Shah Rukh Khan so expensive?

Golden Goose Superstar.

pic source - Pinterest

pic source - Pinterest.

The sneakers cost more than ₹ 64,000.


Introduction about Golden Goose brand.
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Golden Goose founded back in 2000 in Venice, Italy, the brand combines a refined and modern style with vintage feeling that is supported by strong Italian sartorial tradition. Golden Goose merges American flavour with Italian wearability.

Every collection is tied to the feeling of experience as they for that vintage touch to evoke the memories of  the past. Focuses to reminisce the memories of a rip, scratch, or mark.

pic source - Pinterest.

Each and every shoe is handmade, manually processed and constructed by "Sneakers Maker" of golden goose. One's the shoe is properly made then the shoe is individually distressed by the sneaker makers who pays attention to every detail to provide that vintage aesthetic and achieve their mark of "perfect imperfection" with best quality.

Golden Goose is constantly growing in popularity and started the trend of "Ugly sneaker". The brand has their flagship stores in New York, Prague, Seoul, Paris, London, Venice.

Why golden goose sneakers are soo expensive?

pic source - Pinterest.

First when I saw their shoes online, I was so confused "why are they selling used shoes" and my mind was blown away when I saw their prices. So let me explain why the shoes have a hefty price tag.

As I said earlier every shoe is handmade, manually processed and constructed by their skillful artisans. Which eventually provides that personal feel to the consumer it just like we have unique fingerprint in similar way each pair of shoe which comes out of Golden Goose factory is unique. Simple example - Distressed denims are more expensive than regular denim just because more effort has been applied to make it unique from rest of the jeans.

Every season Golden Goose introduces new styles with new finishes, all of that solely depends upon the skill level of Italian artisans also known as "Sneaker Makers". Their designs are made from different pieces of leather and patterns made from premium quality and rare at the same time.

pic source - Pinterest.

In short due to these 3 factors the golden Goose sneakers become expensive -

1. Each pair is handmade and manually processed in Italy

2. Individual distressing of the shoe actually makes them more costly to produce as it requires skillful artisans.

3. The design on shoe is made using multiple pieces of leather and patterns of premium quality. 

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